World has total changed to new normal. The advertising world is undergoing a major revolution too. The traditional model of advertising is no longer as effective. Kidyers is a fusion of creativity, rationality, Big Data, and measurement. Both sides of our brain team working together – technocreativity. Technocreativity allows us to think creatively beyond the barriers of 20th century advertising. it provides us with the opportunity to amplify an idea through technology, and also leave the comfort zone of the exact brief, the client’s ‘needs’.